3 December 11:00

The e-commerce packaging landscape is evolving at lightning speed. With digital shopping now embedded in our daily lives, brands must adapt to changing consumer behavior and meet rising demands for convenience, efficiency and sustainability.

As consumers become increasingly eco-conscious, brands are shifting towards sustainable materials like recycled carton and packaging optimization. Minimizing loss as well as minimalistic design that reduce waste are two areas of great importance. Current trends in e-commerce packaging are centered around sustainability, brand experience and efficiency. Personalization is also a key trend and many companies enhance unboxing experiences with branded or custom-designed packaging that creates a memorable first impression. Additionally, efficiency in packaging e.g minimizing head space, accurate sizing and pallet optimization to reduce shipping costs and improve logistics, are all vital focus areas as companies aim to balance costs with environmental impact. These trends reflect the industry’s response to consumer expectations for both convenience and sustainability.

Speakers

Diana Neto
E-commerce Business Development Manager Europe @ H.B. Fuller

Beyond Wrapping: The Role of Adhesives in Sustainable E-Commerce Packaging

Diana will give insights on how smart adhesive solutions can support with reducing material consumtion and sustainable development and how this align with Amazon’s SIPP-aligned solutions that cut down on secondary packaging while elevating the unboxing experience.

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Yulia Vakulenko
PhD Packaging Logistics @ Lund University

The role of packaging in consumer e-commerce experience

Yulia will dive into how packaging impacts the entire online journey, revealing how brands can use data-driven insights to boost customer satisfaction and loyalty. Discover how packaging can turn a regular purchase into a memorable experience that sets your brand apart.

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Maigen Wilki
Innovation & Insight Manager @ Smurfit Westrock

Maigen will showcase flexible packaging machinery that adapts effortlessly to various shapes and materials, optimizing production while reducing waste. Learn how innovative, foldable designs with protective layers eliminate the need for fillers, balancing logistics efficiency with environmental impact.

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Join our webinar to unwrap the latest insights from both scientific research and company experience on how optimized packaging can unleash exciting opportunities and success within the thrilling world of e-commerce.

We will explore the latest trends in e-commerce and packaging as well as innovative solutions that reduce waste and energy use, fully aligned with sustainability goals and standards. You will also learn how packaging can enhance the online customer experience, offering key insights from Big Data and consumer reviews. Finally, we will present the future of flexible and intelligent packaging machines that adapt to any format, size, and material for more efficient production.

Curious about what innovative e-commerce packaging can do for your business? Register now and get inspired!

Welcome!

All you need to know:

When: December 3, 11:00-12:15

Where: Wherever you are - It's digital!

For whom: Open webinar!

We will send you an email confirming your registration!

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